At his parents' insistence, he studied political science. After military service and several years of indecision, he returned to Paris in and began his design career by selling sketches. His hat designs were initially more successful than his dress designs. But he concentrated on his dress designs and was hired by Robert Piguet in During the war, he served in the South of France, then returned again to Paris in and worked for Lucien Lelong, a much larger design house.
Causing further stirs in the French Chamber of Couture, Dior also pioneered licencing in the s, where the production of his fashion and accessory designs were taken out of Paris to locations elsewhere. Renowned succeeding creative directors John Galliano and Raf Simons masterfully brought the house to the new century. Today, the first-ever female creative lead Maria Grazia Chiuri has taken over the steering wheel. Her feminist-labelled debut collection for SS17 targeted a new, younger woman with highly relatable and practical pieces tapping into streetwear. Throughout its lifespan, the house of Dior has skilfully adapted to the times, catering for the lifestyles and aspirations of modern women across the world. OfV says: Infuse your wardrobe with a piece of fashion history defined by female charm and intelligence.