The couple is originally from Germany and when they moved to Ontario, Canada, they saw a market for a year-round naturist club in their area. The Steins always had a goal of targeting the general public and bringing new people from the mainstream into naturism. So after some time, the Steins let go of Ponderosa and went on to open a new nudist resort of their own: Four Seasons Nature Park. They set out with their new marketing approach, but found that the traditional avenues of advertising were closed to them, due to the naked nature of their business. So they looked for a different way to reach the public.