American Apparel has apologized after posting a photo of the space shuttle Challenger disaster on its Tumblr account, mistaking it for an image of fireworks. The Challenger exploded just 73 seconds into its flight on Jan. It was a moment the space exploration industry would never forget. See also: 11 Tumblr Tips for Power Users.
American Apparel Apologizes for Using Challenger Disaster Photo Instead of Fireworks
American Apparel Apologizes for Challenger Disaster Tumblr Post - NBC Southern California
A social media post by Los Angeles-based American Apparel that used an image of the space shuttle Challenger explosion was "re-blogged in error" by an employee born after the tragedy that killed seven astronauts, the company said. The Tumblr post Thursday used a stylized picture of the shuttle breaking apart in a plume of smoke about one minute after launch from Cape Canaveral, Florida on Jan. The post tagged as "clouds" was deleted Thursday night. The image was re-blogged in error by one of our international social media employees who was born after the tragedy and was unaware of the event. We sincerely regret the insensitivity of that selection and the post has been deleted. Challenger's seven crew members were killed in the disaster that put the shuttle program on hold and led to a lengthy investigation.